Experience

Professional Experience & Results

My professional experience in social media.

Nov 2021 – Present

PNW Overlanders

Founder & Content Creator

My own off-road media brand, built from scratch across two Instagram accounts, @pnw.sr5p and @pnw.overlanders, growing to 5,000+ followers and a peak of 43,000+ monthly views at a 6.8% engagement rate in 2026. I negotiated and led a four-year affiliate partnership with a wheel brand that drove $34,200 in tracked affiliate sales, and I secured 10 brand product seeding partnerships by negotiating rates, terms, and deliverables, producing content that earned about 186,000 combined views and was reused in the brands' ads and product listings. A nine-post carousel series sharing my own takes on the off-road space earned 66,700 views and 390 shares.

JULY 2021 – MAY 2026

Sesame Communications

Social Media Specialist

I ran paid social campaigns in Meta Ads Manager for 10+ dental practices at once, creating the graphics, video, and copy for each and delivering 6,777 conversions at an average $0.57 per result in one quarter. I revived the agency's own dormant Facebook, Instagram, X, and LinkedIn accounts with a self-initiated content calendar of 6 to 10 posts a week, working within Sesame's established brand voice, lifting engagement to 4.78 to 7.1% and drawing inbound inquiries from dental professionals. I also directed the agency blog, growing traffic 25% in six months, and onboarded 100+ of the agency's 300+ client accounts into its social media service.

Dec 2022 – Feb 2024

TrailCo

Staff Editor

I managed two community Instagram accounts with 230,000+ combined followers and 350,000+ monthly views, curating trending content and collaborating with creators to reach about 2% monthly follower growth. I sourced vehicle builds from creators and influencers on Instagram and wrote blog posts for two weekly off-road vehicle series that now drive about 7.9% of organic traffic across two websites, and I wrote 150 articles across two websites, including 15 high-traffic guides that all rank on page one of Google. I was also one of 15+ creators on a Cali Raised product seeding campaign, creating six pieces of content that earned 38,000+ views, in a campaign that drove $50,000+ in sales.

Feb 2024 – Present

Roamr Media

Founder

I run a content studio for outdoor brands. I wrote 51 SEO articles in one year for a subscription app's blog, with 61% on Google's first page and 14 ranking #1 for at least one search, and I built a six-month plan for a global consumer brand's presence on three online forums, writing 22 posts that drew 83,000+ views and 358 replies. For a client's relaunched website, I wrote the About page, news posts, and product copy and designed the customer truck build pages, helping the site grow from zero Google traffic to appearing in 529 searches. I also shoot product photography, have partnered with 6 clients since founding in 2024, and currently manage one.

Tools I work in

The daily stack.

Premiere

Lightroom

Canva

Meta Ads Manager

Meta Business Suite

Asana

Claude

ChatGPT

SCRL

CapCut

Instagram Edits

Google Workspace

Excel

Instagram

Facebook

SOCi

Salesforce

Grin

Social Ladder

Google Analytics

Community & volunteer

Where I show up off the clock.

Maple Valley PONY Baseball League

Events Coordinator & Social Media Manager (Volunteer)

I run all social media and events for the league, building its online presence across Facebook and Instagram. I launched its Instagram from scratch, growing followers 41.7% in the first 30 days after launch, and raised $13,200 in sponsorship funding for the 2026 season by pitching local businesses directly with written proposals.

41.7%

Instagram follower growth in the first 30 days

7,423

Facebook views over 28 days, August 2026

Launched the league's Instagram from scratch.

Seattle Children's Toy Drive

I lead PNW Overlanders' annual toy drive for Seattle Children's with two local businesses and a community group, sourcing vendors and sponsors, managing the budget, and promoting it through social content. I also organize the group's community off-road trips.

200+

attendees in 2025, up from 100+ in 2024

91,000+

total views across 12 promotional posts

Education

Washington State University

Bachelor of Arts in Business Administration, Marketing.