My professional experience in social media.
What started as a single account for my truck has grown into my own creator brand across two pages, @pnw.sr5p and @pnw.overlanders. I produce everything end-to-end, from concept and script to mobile capture and editing in Premiere Pro and Lightroom, and I partner with national outdoor brands on the photo and video assets they reuse across their own channels. A FeedSpot Top 45 4x4 Influencer spot two years running.
I rebuilt a dormant B2B social presence from the ground up across four platforms, defining the brand voice and a monthly strategy that grew the audience toward its exact target buyer. Day to day, I produced all the content in Canva, ran paid social through Meta Ads Manager, and supported more than 300 clients through our social service.
I created content for two well-established community Instagram accounts with a combined reach of around 200K monthly views. Alongside that, I wrote two weekly editorial columns across Trail4Runner.com and TrailTacoma.com and contributed content and photography to the Cali Raised LED campaign that drove 1.9M+ editorial impressions.
I run a content studio for outdoor brands, where I write SEO content that ranks number one on Google for competitive terms. I also shoot product photography and manage monthly content calendars that keep multiple clients publishing on schedule.
I run all social media, events, and website communications for the league, building its online presence across Facebook and Instagram.
Launched the league's Instagram from scratch.
I organize PNW Overlanders community off-road trips and our annual toy drive for Seattle Children's, and I run the social campaign that powers it.
Bachelor of Arts in Business Administration, Marketing.
