About Marie Dubray
I'm Marie, a social media and content creator who has spent the last five years helping brands grow, from a B2B company's entire social presence, to creator programs for national outdoor brands, to my own creator brand. Here's how I got here, how I work, and what I bring to a team.
Both sides of the brand.
I didn't plan on a career in social media. I found it in a college communications class, where we had to give a speech on any topic we wanted. I picked social media, started digging in, and that was it, I was hooked. It was the first thing that let me be creative and actually make a difference for a business at the same time.
At the height of COVID, when everyone was suddenly online, and content creation was finally something anyone could pick up, I decided to create an account for my truck. I had no real plan; I just loved making it. What I didn't expect was the community I ended up building. People showed up, asked questions, shared their own builds, and before long, that little account had grown into a real resource for the PNW off-road and outdoor world. That's when it clicked that this wasn't a hobby anymore.
Since then, I've gotten to see this work from every angle. At Sesame Communications, I rebuilt a company's whole social presence from scratch across four platforms, learning how to build a brand voice, a strategy, and a community from the ground up. At TrailCo, I sourced content for two well-established Instagram accounts with a combined following of around 300K, working with creators and influencers to find the best-performing content. And through it all, I kept building my own brand.
PNW Overlanders started as a single account for my truck and grew into two, @pnw.sr5p and @pnw.overlanders, where I create the kind of honest, detailed off-road content I always wanted to see. Today, they pull in tens of thousands of views a month and have turned into real partnerships with national brands, the proof that what started as a passion project actually works.
That's the part I'm proudest of. I've been the person managing the brand's side, and I've been the creator on the other end of the partnership. I know what both sides need, because I've lived in both seats.
A three part approach.
My content campaigns are built around clear, educational storytelling, and it follows the same three steps every time.
First, the reel.
I introduce the product through a short video, an install, a feature breakdown, or a comparison to what I'm already running. The goal is always to teach: what the product is, how it works, and why it matters, showing the angles and real details you'd never get from a product page or a single photo.
Next, the photos.
I shoot clean product images the brand can repurpose across its own marketing, so the work keeps earning its keep long after the post goes up.
Then, the carousel.
This is where I tell the full story, explain the why, solve a problem, or share real trail experience so people can see how the product actually performs.
Together, those three pieces give my audience a complete understanding of a product, and give brands authentic, lasting content that fits naturally on both our pages. I only make this for products I actually believe in, which is what keeps it honest.
Every time, without fail.
End-to-end.
I own the whole process, concept, copy, shooting, editing, and publishing. I would rather make it than just plan it.
Data aware.
I test format and timing, read the insights, and adjust. I care what the content did, not just that it shipped.
Brand first.
I match voice and visual identity so every post, story, and reel feels intentional and consistent.
Beyond the work.
Outside of client work, you'll usually find me somewhere off pavement. I organize community trips for PNW Overlanders and run our annual toy drive for Seattle Children's, which has grown from a handful of rigs to over a hundred. Closer to home, I run the social pages for Maple Valley PONY Baseball, and most weekends involve my family, my son, the pups, and whichever of my rigs is up for the adventure.
Let's work together.
I'm open to social media and content roles and brand collaborations.