Sesame Communications

Calls to action (CTAs) play a vital role in social media advertisements. CTAs are a way to prompt the audience to take specific action, such as clicking a link, calling in to schedule an appointment or learning more about a special.

In today’s blog, we go over a few different ways that you can begin promoting your website on different social media platforms.

In this blog post, we’ll share some tips and ideas for keeping your social media presence fresh and exciting all summer long while making sure that your audience doesn’t miss out on anything you have to offer!

Instagram has shifted its focus to prioritize photo content and carousels over videos, impacting the visibility of formats like Reels within the algorithm. In response to this change, creators are now adapting by learning optimal strategies to ensure their video content remains visible, a topic we explore in detail in today's blog.

With our SEO and Social Services, you get monthly reports that go over how your website and social platforms are performing. Today's post will cover each section of your reporting and how you can better understand your report. 

With our Sesame Social service, we have you covered with weekly posts. To maximize your organic traffic, we recommend 3-5 blog posts a week. 

Here are some topics that you can write about on your blog that can help increase traffic. 

Insights can be found on Facebook or Instagram, and can easily paint a picture of your content’s performance. With the provided data, you can determine what your audience wants to see from you.

Check out this blog post covering how to understand your Insights to optimize your posting.

In this post, we will cover three best practices to help you determine your social media advertising budget.

In this blog post, we’ll be talking about two of the biggest social media platforms to advertise on, Facebook and Instagram. We’ll break down what each platform can offer for your practice. This is part one of a three-part series where we will be reviewing which platform is better for your practice and we will be sharing some data you should consider when setting up your social ads budget.

Are you struggling to come up with fresh and new content for your social media accounts? If so, we’re going to give you five content ideas that your practice can use to level up your presence this summer!

There is so much more to the Sesame social tool than just the ability to schedule out posts to your Facebook and Instagram profiles! Keep reading to learn about what the tool is, key features, and how to ensure that you are using the Social Tool to its fullest potential.

Social media platforms offer people many options for absorbing information. Whether it’s seeing what friends are up to, learning a new skill, shopping for new furniture, or looking for a new and local dentist, everything can be found in one place.

Setting up your practice’s Facebook page wasn’t too complicated, was it? The real challenge is in continuing to maintain it while appealing to people to like your page.

Are you in need of some Facebook profile optimization tips? If so, keep reading!  

March marks a month-long celebration for women all over the world. This month we want to highlight the women who have made an impact on dental history. While there are so many wonderful and amazing women we wish we could highlight, here are just a few that have allowed women to assume the crucial roles in the dental industry that they hold today. 

I will cover organic (free) strategies that your practice can utilize to promote your services. These strategies will generate traffic to your website in natural ways and will work towards the goal of improving brand awareness. 

There are many tools available for business owners and content creators to utilize through the Instagram Professional Dashboard. In this post, I’ll go over what is available for you to use!

Content creators often struggle with balancing posting too frequently vs. not posting often enough. Will people unfollow you because you post every single day? Or will they unfollow you because you don’t post every single week? Finding the sweet spot of posting frequency can be challenging.

Let’s take a look at some of the biggest social media trends over the past year. There have been a few updates worth noting that can help your practice gain social visibility. Within this post, I will cover 3 cool social media content trends your practice can utilize to increase overall engagement!

Your engagement needs to have value, be genuine, and it’s important to let your personality and your practice’s personality shine through your content. Before we get into some important tips to increase your engagement, it’s important to know what you should be looking for when measuring your engagement success.

Humans are visual creatures by nature, so it comes as no surprise that video content has continued to grow in popularity within the past decade. Video content is any type of content that features video. It can come in many forms such as vlogs, GIFs, live videos, testimonials, presentations, and more. The demand for this sort of content continuously surpasses all other traditional content types, and many American consumers prefer video over live TV.

Planning and creating content are very time-consuming tasks. It may feel overwhelming, especially when you have no creativity flowing, and some days you may just want to not deal with it altogether. Yet, social media platforms and their algorithms value consistency immensely. That translates into considerable benefits for posting regularly.

In today's digital landscape, social media is vital for patient outreach, and finding the right posting frequency is crucial. There's no one-size-fits-all answer, but by analyzing data and understanding your audience, you can create a strategy to maximize engagement.

In today’s blog, we will be discussing tips and tricks for decluttering your social media pages and creating a more polished and professional online presence.

Short-form video is growing faster than ever and if you want to keep up with competitors, it is the best way to make you stand out on social media. Check out our top 7 types of short-form video ideas that you can start creating today! 

You’re putting a considerable amount of time and effort into creating content that you are proud of for your platforms, so it is only fair that your effort doesn’t go unnoticed. Today, we’re breaking down our top 6 tips to help optimize your content and get you better engagement on your posts.

2022, is officially over and we are now in 2023! This means the birth of new social media trends, another opportunity to start fresh with your strategy, and a new year to create exciting and engaging content.

In this post, I will cover several ways that you can improve your brand loyalty to ensure that you are not losing patients to competitors.

There are several steps that web designers and developers must go through to create a functional yet appealing website. In this blog post, I will cover some of our top considerations when Sesame creates a new website. 

In this post, I’ll be covering the differences and benefits of Facebook and Instagram’s advertising platforms in order to help you figure out which is best for your practice and why.

Creating content can be a bit daunting – especially if you don’t have professional equipment or don’t know how to use your equipment. Luckily, you don’t need a fancy camera to create engaging content for your social media profiles. It’s true, all you need is a smartphone!  

In the past decade, influencer marketing has shifted from being strictly just celebrities to content creators of all kinds. This growth has caused the market to become over-saturated.

Businesses have started utilizing this type of content to promote their goods and services. In this blog post, I will talk about how your practice can leverage TikTok to show off your services to prospective patients.

Being consistent with content is incredibly important for boosting visibility across digital channels. Still, it’s not always easy to be consistent so this post is dedicated to offering some great themes your practice can utilize. 

In this blog post, I will be going over some Reel ideas for marketing your services, resonating with patients, and reaching a wider audience. Whether you are a beginner or just looking for some new ideas for your already existing Reels library, you’ll be sure to find something.

How do you know if you are optimizing your ads to reach your biggest target audience? Keep reading to learn more about defining your target audience and how doing so will help make your social media advertising efforts more effective. 

Planning and creating content are very time-consuming tasks. It may feel overwhelming, especially when you have no creativity flowing, and some days you may just want to not deal with it altogether. Yet, social media platforms and their algorithms value consistency immensely. That translates into considerable benefits for posting regularly.

As a business, you may know that Instagram has a special account type for businesses called a Business Account. But did you know that there is also another type of business account, the Creator Account?

Within the past decade, YouTube has gained massive popularity. Sharing a video on YouTube has become more than just a hobby, it has become a lifestyle. More recently, they have moved towards the creation of short clips to attract more users to the platform. 

Having an Instagram account is a great way to grow your customer base. But posting content on Instagram is just a stop on the way to success. In this blog post, I will cover how captions impact your social media performance and offer advice for crafting your own creative captions.

We live in an age of authenticity. Our society is so focused on social media that many brands leverage this fascination to reach a massive audience with different demographics. So it comes as no surprise that the most successful practices can connect with their audience. Understanding what the prospective patient is looking for in a dental provider is a crucial element of growing a practice.  

One of its newest additions is Instagram Reels, “a new way to create and discover short, (and) entertaining videos on Instagram.” With a 15-second recorded (and edited) clip you can share fun and creative content with all your followers on your Instagram Feed and also potential followers through the Explore page. Keep reading to learn about Instagram Reels and how they can benefit your practice.